As a classy new venture in Medicine Hat, The 1911 Lounge needed a prominent social media presence. We focused on promoting their signature cocktail drinks, classic dining with a twist, and of course, their cool, “support local” vibe. To entice consumers, we went on their story and teased at their unique location, and counted down the days until opening! By the end of our 6 week campaign, they had over 1,100 Facebook likes, and over 500 Instagram followers!